Mobile App
An app for telecommunication customers to manage their accounts, track usage, and access various services.
RoleProduct Designer
ResponsibilitiesProduct Design
Workshop
Project Management
What’s been done
Designed an app with existing features, user-tested our prototypes, and made changes like navigation/user interface.
Context
Globe has about 54.7 million subscribers, making it the second-largest network in terms of subscriber base. The app should maintain customer relationships. This big initiative is for the company to hit the target number of users and retention rates.
User researchers played a vital role in improving navigation, so we were working together to understand how users interact with the product, identifying pain points and providing data-driven recommendations.
The most important categories were made as navigation and highlighted as separate pages. Other categories are placed in areas visible, and low priority was placed under Profile. These categories were the basis of how the wireframes were grouped.
The outcome is to release recommended designs and continuous improvements based on user feedback and business needs. Also, to aim for innovative designs like AI experience in collaboration with the R&D team for future releases.